Email Marketing tools

Email marketing

Email marketing can allow you to create targeted and personalized messages this can help you to build meaningful relationships with your customers it can also improve response rates to your direct marketing campaigns.

Email-Marketing

Email marketing is the act of sending a commercial message typically to a group of people using email. In its broadest sense every email sent to a potential or current customer could be considered email marketing involves using email to send advertisements request business or solicit sales or donations.

Email marketing strategies commonly seek to achieve one or more of three primary objectives to build loyalty trust or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers encouraging customer loyalty and repeat business acquiring new customers or convincing current customers to purchase something immediately.

Email History

Email marketing has evolved rapidly alongside the Technological growth of the 21st century Prior to this growth when emails were novelties to the majority of customers email marketing was not as effective. In 1978, Gary Thuerk of Digital Equipment Corporation (DEC) sent out the first mass email.

Email marketing developed as an effective means of direct communication in the 1990s users increasingly began referring to it as "spam" and began blocking out content from emails with filters and blocking programs. In the effectively communicate a message through email marketers to develop a way of pushing content through to the end user without being filters and spam removing software.

Email marketing measure the effectiveness of marketing campaigns because target markets cannot be adequately defined. Email marketing carries the benefit of allowing marketers to identify returns on investment and measure and improve efficiency. [citation needed] Email marketing allows marketers to see feedback from users in real time and to monitor how effective their campaign is in achieving market penetration revealing a communication channel's scope. At the same time however it also means that the more personal nature of certain advertising methods such as television advertisements cannot be captured.

Email-Marketing

Transactional emails

Transactional emails are usually triggered based on a customer's action with a company. To be qualified as transactional or relationship messages these communications' primary purpose must be facilitate complete or confirm a commercial transaction that the recipient has previously agreed to enter into with the sender along with a few other narrow definitions of transactional messaging.

Advantages of email marketing

Email marketing Cost effective the costs of email marketing can be much lower than many other forms of marketing. There are no advertising fees, printing or media space costs. Permission-based - your marketing list will be made up of people who have actively chosen to receive email communications from you. Customers who are genuinely interested in your products and/or services are more likely to engage with your business.

Flexible design you can send plain text graphics or attach files whichever suits your message best. A choice of design options gives you scope to convey your business branding. Scalable - email marketing can be used to reach large audiences or smaller targeted lists.

Email marketing you can personalize messages. You can also segment your marketing list so that your customers receive messages from you that they are interested in this will help boost their engagement with you. Shareable it's easy for people to forward and share your email content building your reputation by word of mouth or viral marketing. This may help influence new customers to become followers of your brand.

Email Marketing

Email marketing Conversions and increased sales - if you have a new promotion people can click on links and follow your call to action immediately is also effective at every stage of the buying process. For example, you can influence someone to choose your product nurture the customer relationship post transaction and also encourage future purchases.

Measurable - you can evaluate the success of a campaign by using web analytics software. You can easily test different copy subject lines and designs to see which is most effective. This allows you to optimize future campaigns.

Benchmark - you can compare your results against others in your industry. There are many free email marketing benchmarking reports available - you will find these by searching online. Benchmarking data can help you to evaluate and priorities improvement opportunities.

Test before you send - A/B testing of subject lines, calls-to-action, personalization, email copy, images or messages ensure your email content is as effective as it can be before you send it.

Real-time marketing - through email marketing you can connect with customers in real-time. Using automated triggers, such as website activity, recent purchase or shopping cart abandonment, you can reach the right audience, at the right time, in the right place and with the right offer.

Disadvantages of email marketing

As of mid-2016 email deliverability is still an issue for legitimate marketers. According to the report, legitimate email servers averaged a delivery rate of 73% in the U.S.; six percent were filtered as spam, and 22% were missing. This lags behind other countries

Companies considering the use of an email marketing program must make sure that their program does not violate spam laws such as the United States' Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM),[9] the European Privacy and Electronic Communications Regulations.

Spam - commercial email or 'spam' irritates consumers. If your messages aren't targeted to the right people, the recipient may delete your email or unsubscribe. You need to make sure that your email marketing complies with privacy and data protection rules, and that it is properly targeted at people who want to receive. The click through rate' for untargeted emails is likely to be very low. See email marketing and privacy law.